concept

Elise Juliard, with over ten years of experience as a
French stylist, buyer, consultant and desiger, opened
Hadira in May, 2007. Discreet and present, this unique
boutique is situated in a refined and intimate apartment in
Neve Tzedek, the charming and sophisticated
neighborhood near the southern shores of the
Mediterranean in Tel Aviv.

Hadira, 'the apartment', houses the latest in European
fashion in a quaint and feminine space. Elise has cultivated
relationships with many of France's best designers and
brands. She travels monthly to Europe to stay current with
the latest trends and fashions of the season. Elise carefully
selects just one or two of each item of clothing, piece of
jewelry, or bag, to ensure that each piece preserves a
degree of exclusivity to its future owner.

Elise has infused her zest for life and eye for fashion into
every piece of the Hadira collection. Discerning clients can
find the most expensive designers mixed with H&M and
up and coming fashion brands with potential. Elise loves to
mix and match her own wardrobe and accessorizes it to to
fit her mood or timetable. She is resolute, anti-comformist
and ready to share her expertise and style with the Israeli
market.